Cookies

This Policy explains how Sport Generation (hereinafter referred to as the “Site Administration”) uses cookies on the website https://sport-generation.com/ (hereinafter referred to as the “Site”) to ensure a comfortable and personalized user experience.

Terms and Definitions

1.1. The following terms are used in this Cookie Policy:

1.1.1. “Website” – the Sport Generation website located at https://sport-generation.com/, including all pages, subdomains, and all core elements.

1.1.2. “Site Administration” – the administration of Sport Generation, which ensures the functioning of the Site and determines the procedure for using cookies.

1.1.3. “User/Customer” – any individual who visits the Website or interacts with its content by browsing the product range, adding items to the shopping cart, and placing orders, etc.

1.1.4. “Cookies” – small text files or specific pieces of information stored on the User’s device while visiting the Website and used to ensure its proper functioning, for analytics, or to deliver personalized offers.

Purpose of Collecting and Using Cookies

2.1. The Site Administration uses cookies in accordance with Regulation (EU) 2016/679 (GDPR) and Directive 2002/58/EC (ePrivacy Directive) to ensure the proper functioning of the Site, improve the user experience, and analyze Users’ interaction with the content.

2.2. Cookies may be used for the following purposes:

2.2.1. Ensuring the stable operation of the Website and its core components;

2.2.2. Saving the User’s settings and preferences while using the Website;

2.2.3. Analyzing traffic and User behavior to improve the structure, navigation, and content of the Site;

2.2.4. Evaluating the effectiveness of informational and marketing materials posted on the Site;

2.2.5. Providing the User with relevant content—exclusively upon receipt of their prior consent.

2.3. Cookies are not used to identify the User without their consent and are not used for purposes incompatible with the functioning of the Site.

Cookie Consent and Management

3.1. Upon their first visit to the Site, Users are presented with a cookie banner containing information about cookie categories and allowing them to:

3.1.1. Consent to the use of all cookies;

3.1.2. Opt out of non-essential cookies;

3.1.3. Customize the use of specific cookie categories.

3.2. The User’s consent is voluntary, specific, informed, and unambiguous, and is provided through an active action (clicking the corresponding button in the cookie banner).

3.3. Necessary cookies are used based on the legitimate interest of the Site Administration, as the proper functioning of the Site is impossible without them.

3.4. The User has the right to change or withdraw their consent at any time via the cookie management tool on the Website or through browser settings.

3.5. Withdrawal of consent does not affect the lawfulness of data processing carried out prior to such withdrawal.

Transfer and Storage of Cookie Data

4.1. Data collected via cookies is processed in accordance with the principles of lawfulness, data minimization, and purpose limitation as set forth in the GDPR.

4.2. When third-party services (analytical or marketing) are used, such services act as data processors and are required to comply with the GDPR.

4.3. Data is not transferred to third parties for the purpose of sale or other unlawful use.

4.4. Cookies are stored for the period necessary to achieve the relevant purpose, or until the User withdraws consent.

Updates to the Cookie Policy

5.1. This Policy may be amended or supplemented in the event of changes to EU legislation, technical solutions, or the Website’s functionality.

5.2. In the event of significant changes, Users may be asked to provide their consent again.

5.3. The current version of the Policy is always available on the Website and takes effect upon its publication.