Privacy policy
This Privacy Policy (hereinafter referred to as the “Policy”) sets forth the procedures for the collection, storage, processing, use, and protection of personal data of users of the website https://sport-generation.com/ (hereinafter referred to as the “Website”), which is owned and administered by Sport Generation (hereinafter referred to as the “Website Administration”).
By using the Site, you confirm that you have read the provisions of this Policy, agree to it, and voluntarily provide your consent to the processing of personal data in accordance with the procedure set forth in this Policy.
Terms and Definitions
1.1. This Policy uses the following terms and definitions:
1.1.1. “Administration of the Sport Generation Online Store Website (hereinafter referred to as the “Website Administration”)” – employees authorized to manage the website on behalf of Sport Generation, who organize and carry out the processing of users’ personal data, determine the purposes of processing, the scope of data being processed, and the operations performed on personal information.
1.1.2. “Website” (hereinafter referred to as the “Website”) – the web resource https://sport-generation.com/ in all its technical, mobile, and content versions – for viewing the product range, ordering goods, and receiving all related services.
1.1.3. “User of the Sport Generation Online Store Website” (hereinafter referred to as the User) – any legally competent natural person who accesses the Site, its pages, services, or functionality.
1.1.4. “Personal Data” – any information that allows the User to be identified directly or indirectly: full name, contact information, shipping address, account details, payment information, technical information, data obtained through cookies, and any other data specified in this Policy.
1.1.5. “Processing of personal data” means any operations performed on personal data by the Website Administration (collection, storage, organization, use, disclosure, deletion, updating, blocking, etc.).
1.1.6. “Confidentiality of Personal Data” means ensuring the protection of online store users’ personal information from unauthorized access, disclosure, alteration, blocking, or destruction, in compliance with legal requirements and the purposes of processing as defined by the Site Administration or applicable laws.
1.1.7. “User Consent” means the User’s voluntary, specific, and informed agreement to the processing of Personal Data within the limits defined by this Policy, provided when viewing the website’s pages, creating an account, placing an order, etc.
1.1.8. “Cookies” are small text files stored on the User’s device that enable the technical operation of the Website, collect statistics, and enhance user convenience.
1.1.9. “IP (Internet Protocol) Address” (hereinafter “IP Address”) is a unique numerical identifier assigned to a device on a computer network that enables its identification and data exchange on the network. The use of the Internet Protocol (IP) is the fundamental mechanism for the operation of computer networks and the routing of data between nodes.
1.1.10. “Marketing communications” means informational and promotional materials that may be sent to the User, with the User’s consent, to present personalized offers.
General Provisions
2.1. This Policy governs the collection, use, and processing of Personal Data that the Site Administration receives from Users during their interaction with the Site.
2.2. Personal Data is collected to ensure the functioning of the Site, fulfill orders, maintain communication with Users, improve services, and provide up-to-date information about products and promotions.
2.3. If a user does not agree with the provisions of the Privacy Policy, they must cease using the Website.
2.4. The Website Administration does not verify the accuracy of the personal data provided by the user and is not responsible for its accuracy.
Subject of the Privacy Policy
3.1. The purpose of this Privacy Policy is to establish the terms, procedures, and objectives for the collection, storage, processing, use, transfer, and protection of personal data that the Site Administration receives from Users during their use of the Site, including when viewing pages, creating an account, placing online orders, filling out forms, and interacting with technical support.
3.2. By using the Site in any way (viewing pages, browsing products, creating or editing an account, placing an order, submitting a request via feedback forms, using delivery or payment services), the User confirms that they have read this Policy, understand its content, and voluntarily provide their consent to the processing of their Personal Data by the Site Administration. The fact of using the Site also confirms that the User is of legal age and has legal capacity.
3.3. Within the scope of this document, the Site Administration is authorized to perform any actions with the collected Personal Data necessary to fulfill its functions and obligations, including: collection, registration, systematization, accumulation, storage, clarification (updating, modification), use, transfer (disclosure), blocking, and deletion of data.
3.4. The User agrees that the Site Administration has the right to contact them with informational messages, as well as to confirm, clarify, or fulfill an order using available means of communication, including telephone, email, instant messengers, push notifications, or other digital communication channels. Promotional and marketing messages are sent only with the User’s separate consent.
3.5. In accordance with the provisions of this Policy, the Site Administration processes the following categories of the User’s Personal Data (but not limited to them):
3.5.1. Last name, first name, and, if applicable, middle name;
3.5.2. Contact phone number;
3.5.3. Email address;
3.5.4. Order delivery address;
3.5.5. Residential address (if provided voluntarily);
3.5.6. Information related to order placement (order history, selected products, delivery and payment options);
3.5.7. Technical data, including IP address, device type, browser settings, and data obtained through cookies.
3.6. The User’s personal data is collected and processed solely to the extent necessary to ensure the functioning of the Website, fulfill contractual obligations to the User, comply with legal requirements, conduct analytical and marketing processes, and improve service quality.
Purpose of Collecting and Processing Personal Data
4.1. The Site Administration collects and processes Personal Data solely for the purpose of ensuring the proper functioning of the Site, fulfilling contractual obligations to the User, and improving the quality of service.
4.2. The User’s Personal Data may be used by the Website Administration for the following purposes:
4.2.1. Identifying the User to enable the placement of online orders, account registration, verification of the accuracy of entered data, and confirmation of the User’s identity when necessary.
4.2.2. Providing access to personalized features of the Site, such as creating and maintaining a personal account, saving order history, and displaying recommended products.
4.2.3. Providing feedback and communication, including responding to User inquiries, clarifying order details, offering advice, and other interactions necessary to serve the User.
4.2.4. Ensuring security and preventing fraud by determining the User’s approximate location, monitoring suspicious activity, protecting against unauthorized access attempts, and preventing abuse while using the Site.
4.2.5. Verifying the accuracy and validity of personal data during registration or order placement to ensure proper service delivery.
4.2.6. Providing updates on order status
4.2.7. Marketing and informational newsletters (with the User’s Consent) by sending information about products, promotions, special offers, and personalized recommendations—exclusively with the User’s prior Consent.
4.3. Personal data is processed only to the extent necessary to achieve the specified purposes and is not used for other purposes without the User’s additional consent, except as provided by law.
Use of Cookies
5.1. The Website uses cookies to ensure stable operation, personalize content, save User settings, and collect statistical information.
5.2. Using cookies, the Site Administration can analyze User behavior on the Site and improve its functionality.
5.3. The User may restrict the use of cookies in their browser settings; however, this may affect the operation of certain Site features.
Disclosure of Personal Data to Third Parties
6.1. The Site Administration may disclose Personal Data to third parties necessary for the fulfillment of an order, namely:
6.1.1. Delivery services;
6.1.2. Payment processors;
6.1.3. Web hosting providers.
6.2. Third parties to whom the Site Administration has provided information about the User undertake to comply with confidentiality requirements and to use the data solely for the purpose of performing their functions.
6.3. The Site Administration may also transfer data upon request by competent authorities in accordance with applicable law following an official inquiry.
Data Protection
7.1. The website administration implements technical and organizational measures to protect Personal Data from unauthorized access, loss, or disclosure.
7.2. The Site Administration uses modern security methods, including access control, encryption, and security monitoring.
7.3. No system for transmitting information over the Internet can guarantee absolute security; therefore, the User accepts the associated risks.
Obligations of the Parties
8.1. User Obligations
8.1.1. The User is required to provide the Site Administration with accurate, up-to-date, and complete Personal Data necessary for creating an account, placing an online order, or interacting with the Company’s services.
8.1.2. In the event of a change or update to personal information, the User is obligated to independently make the appropriate changes to their account or notify the Site Administration via the contact email address—support@sport-generation.com—regarding the need to correct the data to ensure its accuracy and timeliness.
8.1.3. The User must comply with the terms of this Policy and must not provide third parties with access to their account or login credentials, which could lead to the unlawful processing of personal data.
8.2. Responsibilities of the Website Administration
8.2.1. The Site Administration undertakes to use the User’s Personal Data exclusively for the purposes specified in this Policy, in particular to ensure the operation of the Site, fulfill orders, communicate with the User, improve the service, and for other needs explicitly stated in Section 4, “Purpose of Collection and Processing of Personal Data.”
8.2.2. The Site Administration undertakes to ensure the confidentiality and protection of the User’s Personal Data, not to transfer it to third parties without legal grounds or without the User’s consent, except in cases necessary to fulfill contractual obligations (for example, transferring data to delivery services or payment operators to provide services to the User).
8.2.3. The Site Administration takes the necessary technical and organizational measures to protect the User’s Personal Data from unauthorized access, loss, alteration, or disclosure.
8.2.4. The Company ensures compliance with the principles of transparency, data minimization, and lawful processing, and retains Personal Data only for as long as necessary to achieve the purposes set forth in this Policy.
Retention Period for Personal Data
9.1. Personal data is retained for the period necessary to achieve the purpose of its processing, or until the User withdraws consent by deleting their account or sending a request to the contact email address support@sport-generation.com.
9.2. Upon expiration of this period, the data is deleted or anonymized.
Additional Terms and Conditions
10.1. The Site Administration may amend this Policy without prior notice to Users.
10.2. The new version takes effect upon its publication on the Site.
10.3. Users are advised to periodically review the Policy for updates.
10.4. In the event of a dispute or if you wish to return a product, please review the Return Policy section.
10.5. Additional suggestions for improving the Website, as well as commercial proposals from potential partners, may be submitted via email to info@sport-generation.com.
10.6. In the event of complaints or abuse of authority by the Site Administration, we recommend that the Client submit a request via email to abuse@sport-generation.com.